The Conversation Group -- Reinventing the relationship between companies and their customers

What We Do

The Conversation Group

The Conversation Group (TCG) is a global communications consultancy devoted to the art, science and practical application of social media.

We are web strategists and social media veterans that help brands listen to and engage with influencers and customers in traditional and non-traditional ways. Our services include communication strategy, social media consulting and monitoring, and creative and technological support for integrated marketing campaigns.

The Conversation Group is changing the meaning of public relations, advertising and marketing in the age of conversation. We serve our clients by providing social media strategy and tactics that build brand awareness, create buzz, and provide tangibles business goals. If you want to engage your customers in more meaningful ways, contact us today.

Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?

We are starting to get videos posted from the event -- so far you can see
- Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
- Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company
View here --> http://tcg.blip.tv/

Unanticipated Consequences for Markets, Marketing, and Consumers

"This paper reviews early beliefs about interactive marketing, then identifies 5 discrete roles for interactive technology in contemporary life and 5 ways that firms respond. It concludes that the new media are rewarding more participatory, more sincere, and less directive marketing styles than the old broadcast media rewarded."
Harvard Business School: Working Knowledge
"Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers"
September, 2007

The New Advertising Outlet: Your Life

"We're not in the business of keeping the media companies alive, We're in the business of connecting with consumers."

-Trevor Edwards, Nike's corporate vice president for global brand and category management.
The New York Times Media & Advertising
"The New Advertising Outlet: Your Life"
October 14th, 2007