Best Buy - A Case Study

September 1st, 2009, by admin | located in Case Studies | No comments yet | trackback

Challenge:
How can social media accelerate a company’s growth strategies and unleash greater innovation from its people? Best Buy’s senior team wanted to fundamentally transform the enterprise to take advantage of the collective wisdom of its over 130 technology savvy employees. It had to develop new strategies, gain internal support and excitement for them, and then build tangible programs for employees, developers and customers to deliver on that vision.

Solution:
The Conversation Group partnered with Best Buy to help define its social media narrative and strategy and then share those insights with business leaders as part of a strategic communication and change management effort. Best Buy CEO Brad Anderson was interviewed by The Conversation Group Chairman Peter Hirshberg about these efforts at the Google Zeitgeist conference in California and at the DLD conference in Munich as part of this effort. TCG also then helped Best Buy develop and introduce its groundbreaking Remix program.

Best Buy CEO Brad Anderson speaks with Conversation Group Chairman Peter Hirshberg about how social media is changing the art of management at the firm. From the Google Zeitgeist Conference

Best Buy’s Michele Azar, Geek Squad Founder Robert Stevens, and TCG Chairman Peter Hirshberg talk about social media and Web 2.0 at Best Buy

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