Who We Are

The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise. With offices in the US and Europe, we are helping some of the world’s leading brands — including Best Buy, Verizon Business, Alcatel-Lucent, The Symbian Foundation, and the New York Stock Exchange — to educate, transform, and evolve their organizations to compete more effectively — and more efficiently — in the network economy.

We have five tightly-linked practice areas: strategy, research, communications, process, and technology.


Mark Adams
Co-Founder and Partner, London

Mark has spent nearly 20 years in technology marketing and 10 in corporate finance. He co-founded the global technology PR firm, Text 100, which grew to become Next Fifteen Communications, owner of other marketing communications operations such as Bite and OutCast Communications, and which is listed on London’s AIM stock market. He is now a Partner with Pembridge Partners LLP, a UK-based finance and investment firm specialising in the media, internet and creative sector where he has served as non-Executive Director and advises on M&A and MBO transactions.

Peter Hirshberg
Co-Founder and Partner, San Francisco

Peter is co-founder and CEO of the Reimagine Group - a fast growing agency helping brands with strategy and marketing in a world of empowered and connected audiences and customers. He has spent 30 years in high tech and luxury product marketing and has served as Chief Marketing Officer and Chairman of the Executive Committee for Technorati. Peter was a key member of Apple’s marketing team for nine years, including at the time of the Macintosh introduction in the early 1980s. Peter went on to develop and sell Elemental Software to Macromedia and then became the CEO of Gloss, a multi-brand ecommerce business co-owned by Estee Lauder Companies, Chanel and Clarins.

Giovanni Rodriguez
Co-Founder and Partner, San Francisco

Giovanni Rodriguez is a consultant, author, and speaker on organizational leadership and corporate communications. He is co-founder and chairman of the Reimagine Group — where he plays a senior advisory role – and is Chief Marketing Officer at BroadVision (Nasdaq: BVSN), one of the world’s leading innovators in enterprising social networking. As a co-founder and managing partner of TCG, he worked with brands and organizations as diverse as the New York Stock Exchange, Ribbit (now British Telecom), Verizon Business, Alcatel Lucent, Unilever, Super Rewards, and Singularity University, a groundbreaking experiment in higher education headquarterd at the NASA Ames campus in Silicon Valley. A frequent speaker on the social-technology circuit, Giovanni has instigated an ongoing debate about the future of various marketing and communication disciplines. His work and opinion have been featured in numerous publications including PRWeek, Brandweek, BusinessWeek and Forbes. He is research fellow at the Society for New Communications Research, and a graduate of Princeton University.

Ted Shelton
Co-Founder and Partner, San Francisco

Ted has spent the past 20 years working in the high tech industry, in product development, marketing and as a senior executive for both public and privately held companies. Before co-founding The Conversation Group, Shelton developed a new participatory media platform called The Personal Bee, which was acquired by Technorati in early 2007. Prior roles include Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for early Internet pioneer, WhoWhere (acquired by Lycos).

Dr. Andreas S. Weigend
Partner, San Francisco

Andreas is one of today’s leading thinkers in consumer behavior and data strategy. As the former Chief Scientist of Amazon.com, he oversaw the development of an extensive customer information system that powers Amazon’s recommendation engine and informs Amazon’s corporate decision making. Andreas now teaches at Stanford (Data Mining and E-Business) and UC Berkeley (Marketing in Web 2.0 and The Social Data Revolution) and advises companies in his role as a partner at The Conversation Group. His experience with the world’s largest firms and with most innovative startups provides him with unique and relevant perspectives on people and the data they create. Andreas lives in San Francisco, Shanghai, and on weigend.com.

Eoin Russell
Partner, New York

Eoin Russell has over a decade of experience developing and managing global web and mobile destinations. He lead the strategy and implementation of Nokia’s MOSH site and the Ovi Store. MOSH, a website for user generated mobile content, became a top 500 site with over 100 million items downloaded within two years of its launch. Ovi Store, Nokia’s application store, is set to become the largest content distribution channel on the planet reaching hundreds of millions of devices within the next two years. Before joining The Conversation Group Eoin was a partner with several interactive agencies including Schematic, where he ran their London office.