Adknowledge – A Case Study
Challenge:
Positioning and up-leveling a new company in “virtual currency,” which had recently emerged as an alternative method for monetizing the burgeoning market for social games. Super Rewards was one of several companies vying for leadership in this market, but none of the players had yet earned recognition among influencers in the business, advertising, and media markets.
Solution:
TCG positioned Super Rewards as a leader in a category that had already begun to monetize not only social games but social networks. At the time of the engagement, many influencers had written off social networks as unmonetizable. By positioning virtual currency as the most effective approach to monetizing social sites, Super Rewards rapidly earned credibility in the advertising and media communities. Just four months after the beginning of the engagement, Super Rewards was acquired by Adknowledge, the world’s largest independent ad network.
Tags: Communications, Strategy