TCG worked with Avis to manage 30 frontline social media staff and managers in 10 European countries from its UK HQ. This began with group training, certification and monthly ‘Clinics’. Clinics included vital and timely platform specific updates e.g. detailed guides to Google+ and Facebook Timeline produced and shared within 24hours of announcement. This is supported by daily innovation updates covering social media and travel. Activity ran side-by-side with a content provision process. The Conversation Group created video and textual assets on a weekly basis for multiple social platforms to be adapted by local Avis social media staff. This enabled consistency of messaging and product promotion and was a valuable resource for time-poor marketing personnel. Combined with Best Practice instructions and on-demand support, European offices were able build successful engagement campaigns with much less effort that maximised budgets and supported company brand values and vision.