TCG Featured

Avis Pan-European Social Media Management

TCG worked with Avis to manage 30 frontline social media staff and managers in 10 European countries from its UK HQ. This began with group training, certification and monthly ‘Clinics’.  Clinics included vital and timely platform [...]

RECOMMEND.LY DIGITAL PR

Launching India based Facebook Page optimisation tool Recommend.ly to the global technology and marketing sector required a robust strategy of targeted content creation across traditional and social media outlets. Within the first week of PR activity The [...]

Best Buy - Employee Empowerment

Best Buy’s leadership team wanted to fundamentally transform their approach to business.  The goal was to bring the customer into the heart of the business whilst galvanising the energy, innovation and the collective wisdom of technology [...]

Paramount Pictures - Digital PR, Social Media & Facebook

The launch of a Hollywood film always has the potential to create social buzz.  TCG designed and implemented a targeted online PR campaign for Paramount Pictures (India) to promote Kung-Fu Panda 2. Innovative online contests were [...]

Tata Motors - Product Development using Social Media Insights

The research and development centre at Tata Motors sought to gauge online sentiment around car design and specific features. TCG deployed its own ‘in-house’ tool INFORMM to monitor online conversations and understand consumer sentiments. Using advanced [...]