TCG Analytics

Influencer Mapping

TCG were engaged by The North Face to provide online insights and analytics to identify online influencers in a European Social Media Audit.  The results highlighted bloggers and key influencers, mapping their online profiles and the […]

Tata Motors – Product Development using Social Media Insights

The research and development centre at Tata Motors sought to gauge online sentiment around car design and specific features. TCG deployed its own ‘in-house’ tool INFORMM to monitor online conversations and understand consumer sentiments. Using advanced […]