Nokia’s Future Product “Mix”?

September 9th, 2009, by Giovanni Rodriguez | located in Conversations | No comments yet | trackback

Helsinki-based Nokia has been steadily raising its profile in the U.S., using its Palo Alto research center as a hub for innovation. Today, the center released a video on YouTube that nicely articulates the company’s vision for one of the most innovative — if not just over-hyped — areas of innovation in mobile tech: augmented reality. The video — Nokia Mixed Reality — is well worth a look.

For the uninitiated, augmented reality is a set of technologies that enable businesses to overlay data on top of a consumer’s view (say, over a mobile phone). The technologies have been embraced by an army of marketers and developers, mostly outside of the U.S. But with recent news that some U.S. mobile phones can now run augmented-reality applications, U.S. consumers can expect to hear a lot more about the category over the next few months.

And what is Nokia’s vision? It’s a world turned on by augmented reality that doesn’t necessarily depend on the phone. That’s a rather evolved view for a phone manufacturer. But perhaps Nokia’s world, too, has become augmented.

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