Public Relations — 18 October 2011
As part of the Digital Media promotion for the India release of Shrek Forever, TCG augmented the regular social media engagements and online press releases with video. Working closely with Paramount’s international promotions team we took the live Premier feed from their website and integrated it with the Paramount Films India Fanpage, the first time this was done in India for any film promotion. It was well received with approx. 1000+ people viewing the webcast on Facebook, and since then we have helped push the Fanpage into the top 10 in their sector in India.
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