Featured Public Relations — 04 October 2011

The launch of a Hollywood film always has the potential to create social buzz.  TCG designed and implemented a targeted online PR campaign for Paramount Pictures (India) to promote Kung-Fu Panda 2. Innovative online contests were developed integrating Facebook & Twitter to drive engagement and enable fans to promote the film to their friends. To drive revenue via ticket sales, TCG designed a booking engine that allowed users to book tickets directly through Facebook. The Facebook Page fan base grew by 300% and more than 12% of total ticket sales were purchased via our Facebook engine. Kung Fu Panda 2 became the highest grossing animated film in India within 3 weeks.

Other Case Studies


About Author


(0) Readers Comments