PREVIOUSLY RECOMMENDED
TCG partner Peter Hirshberg speaking on the convergence of the television and the computer.
< br/>Unanticipated Consequences for Markets, Marketing, and Consumers
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“This paper reviews early beliefs about interactive marketing, then identifies 5 discrete roles for interactive technology in contemporary life and 5 ways that firms respond. It concludes that the new media are rewarding more participatory, more sincere, and less directive marketing styles than the old broadcast media rewarded.”
Harvard Business School: Working Knowledge
“Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers”
September, 2007
The New Advertising Outlet: Your Life
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“We’re not in the business of keeping the media companies alive, We’re in the business of connecting with consumers.”
-Trevor Edwards, Nike’s corporate vice president for global brand and category management.
The New York Times Media & Advertising
“The New Advertising Outlet: Your Life”
October 14th, 2007
The market is in control
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Peter Hirshberg interviewing Jonathan Schwartz, CEO of Sun Microsystems