TCG partner Peter Hirshberg speaking on the convergence of the television and the computer.< br/>
Unanticipated Consequences for Markets, Marketing, and Consumers
"This paper reviews early beliefs about interactive marketing, then identifies 5 discrete roles for interactive technology in contemporary life and 5 ways that firms respond. It concludes that the new media are rewarding more participatory, more sincere, and less directive marketing styles than the old broadcast media rewarded."Harvard Business School: Working Knowledge
"Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers"
The New Advertising Outlet: Your Life
"We're not in the business of keeping the media companies alive, We're in the business of connecting with consumers."
-Trevor Edwards, Nike's corporate vice president for global brand and category management.The New York Times Media & Advertising
"The New Advertising Outlet: Your Life"
October 14th, 2007
The market is in control
Peter Hirshberg interviewing Jonathan Schwartz, CEO of Sun Microsystems