Launching India based Facebook Page optimisation tool Recommend.ly to the global technology and marketing sector required a robust strategy of targeted content creation across traditional and social media outlets. Within the first week of PR activity The Conversation Group captured over 2000 tweets and more than 200 industry professionals chose to share our initial story via LinkedIn. Through select online editorial our launch story reached an audience in excess of 10 million within launch week.
As a direct result to PR activity Recommend.ly also saw a notable increase in subscribers in this small period. To date Recommend.ly have been written about by 4 of the agreed top ten tier titles.