Online Reputation Management — 18 October 2011

For Reliance’s Online Reputation Management, we deployed our tracking tool informm to track all mentions of the brand on the Web. Working in sync with their customer care team we created an online response management team which was responding to complaints, negative posts and high priority posts on a regular basis. The negative sentiment trend decreased over a period of time due to regular tracking, timely response and closing of the online complaints/tickets by the response management team.

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