Online Research

• The first part of any social media engagement is to listen to the conversation that is already happening in your marketplace. Identifying the influencers, determining the degree to which your company, brand, or issues are being discussed, and the sentiment are all important precursors to developing a social media strategy. A benchmark will allow you to evaluate the results of any future programs and understanding when, where, and who are talking will help in determining how to engage. The Conversation Group’s Social Media Monitoring service can provide your company with a clear picture of the market conversation about your programs and give you the analysis you need to make decisions on how and when to engage.