Workshops and Strategy
Our senior partners are helping dozens of companies understand how social technologies are changing their businesses and how they communicate
both with employees and with markets. From speeches to workshops to ongoing advisory work, we can provide education programs, planning exercises,
make sense of research data, and support leadership in transforming organizations to take advantage of these trends.
EXAMPLES OF SPECIFIC WORKSHOPS
Company as Wiki —
Social technologies including blogs, discussion forums, prediction
markets, and social networks are the next big opportunity for
organizations to reduce their internal cost of communication—the number one
input into overall coordination costs for companies. Just as with preceding
information technologies, these new tools will improve organizational
efficiency, enable employees to collaborate more directly, free middle
management to contribute more direct value to the organization, and
inspire employees to take ownership for improving products and
services and increase profitability.
In our workshop, "The Company as Wiki," The Conversation Group will explore how your company can improve
productivity and quality ahead of your competition. Our senior
partners will present to your management team best practices and
strategies for implementing social tools inside your company and
illustrate how this can transform your business processes and improve
Companies as varied as Abbott Labs, Best Buy, Google, Saturn, and
hundreds of other companies around the world are already using the
power of social technologies to improve efficiency, employee morale,
and the quality of their products and services. We'll help your company do it too.
Social Media Landscape —
Starting with an audit of your company's current position in social media, this workshop will
provide an in-depth analysis of how social media works and what your company can do to adapt
your product development, marketing and communications, sales, and customer service functions
to better engage with the market.
We adjust the content of this workshop to your company's specific needs and level of expertise.
We can review how various forms of social media work, examine what your competitors are already doing,
and present a benchmark and set of metrics for understanding how and where your company is already being
The workshop concludes with a hands-on brainstorming session which will result in a handful of specific
projects designed specifically for your company that can provide the basis of a "test and learn"
program to bring your team up to speed on social media.