Tata Motors – Product Development using Social Media Insights

The research and development centre at Tata Motors sought to gauge online sentiment around car design and specific features. TCG deployed its own ‘in-house’ tool INFORMM to monitor online conversations and understand consumer sentiments.

Using advanced Natural Language Processing techniques, INFORMM was able to extract 50,000 data points from online conversations and map them to specific vehicle features enabling every topic of conversation to be categorised and reported on.